There are about 20 billion websites in the World Wide Web. With such a tough competition it becomes really hard to attract the visitors and manage the search engine results. People break their heads in order to promote their websites and stand out from that mass of existing websites. They thrive to have high Page Rank, Traffic, and Popularity. Recently a solution to all of the mentioned was invented and successfully implemented in the number of the smart websites. That solution is a web directory and each of you has a chance to make it work for you. In that article you will get the perspective on why people create directories and why it is a effective business solution for any website.