seo

seosuresh · 04-24-2007

What's the difference between Search Engine Optimisation and Pay-Per-Click methods?

Thanks
Suresh

Vasily B. · 04-24-2007

Hi and welcome to our support forums,
The main goal of SEO is to put a site to the top positions in google or any other search engine according to special keyword or keyphrases. In this case you do not have to pay anything for all the traffic you get from SEs. Pay-Per-Click says for itself

You pay for every click on a link to your website.

expatchina · 06-04-2007

Both are the major components of search marketing. SEO helps your site achieve better results in organic searches for the keywords you optimize for, pay per click on the other hand help lists your site in the advertiser spots on search results pages or partners site.

chrisdenwoy · 09-26-2011

Many years of experience in search engine optimization.
Improve the position in popular search engines.

On-Page-Optimization
OnPage = Technical optimization of your website
Internal Structure / Internal links
valid HTML
Optimization of meta tags
Images with alt tags provided
Sitemap
Create and optimize landing pages

Off-Page Optization
OffPage = link building, Link Building, and the resulting increase your link popularity.
In the optimization OffPage external optimization may be made to improve the ranking of the domain in the search engine results.

RanChu · 09-30-2011

in my own simple way of understanding, is that SEO means having improved positioning in Search Engine searches (google, yahoo, bing, etc) of your targeted keywords without you paying for anything when the link of your site gets clicked.

while in pay-per-click, you actually have to pay google or any search engines, to give you the top positions when people are searching for your keywords.

Asher ross · 10-17-2011

Hi, I would like to give my vote to SEO because people all around the world prefers organic results generated by Google and gives it first priority rather then PPC.

JamesWright · 10-17-2011

SEO is a search Engine optemization which keep the website at top level. it improve its visibility.

Hotspot85 · 10-30-2011

Yes,I agree SEO is really a good optimizer..

Steve Smith · 07-13-2012

The first being 'PPC' and the second being 'SEO'. As these are both acronyms they can be fairly impenetrable to the layman.Both of these options have strengths and weaknesses. While PPC has a more immediate effect, it is limited to the amount of money you put into it; whereas SEO has the potential to generate massive amounts of self-perpetuated traffic for a short amount of money with a little bit of luck.

SEO works by optimizing the structure and content of a Web page for a set of determined keywords so that it is viewed as reputable and valuable by the search engines. SEO also relies on maximizing the quality and quantity of incoming links to your site.

PPC (specifically Google AdWords) works by establishing a set of keywords and then building an ad using optimizing for those keywords that links back to your site.

04-24-2007	#1
seosuresh Join Date: Apr 2007 Posts: 1	seo What's the difference between Search Engine Optimisation and Pay-Per-Click methods? Thanks Suresh Last edited by Vasily B.; 04-24-2007 at 09:39 AM.

04-24-2007	#2
Vasily B. Administrator Join Date: Sep 2005 Posts: 9,249	Hi and welcome to our support forums, The main goal of SEO is to put a site to the top positions in google or any other search engine according to special keyword or keyphrases. In this case you do not have to pay anything for all the traffic you get from SEs. Pay-Per-Click says for itself You pay for every click on a link to your website. __________________ Subrion CMS - free open source php content management system Business Directory Script - powerful php business directory software, Yellow Pages Script - the most advanced yellow pages php software

09-26-2011	#4
chrisdenwoy Join Date: Sep 2011 Posts: 2	Many years of experience in search engine optimization. Improve the position in popular search engines. On-Page-Optimization OnPage = Technical optimization of your website Internal Structure / Internal links valid HTML Optimization of meta tags Images with alt tags provided Sitemap Create and optimize landing pages Off-Page Optization OffPage = link building, Link Building, and the resulting increase your link popularity. In the optimization OffPage external optimization may be made to improve the ranking of the domain in the search engine results. Last edited by Greg; 09-27-2011 at 06:01 PM. Reason: removed links in sig.

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06-04-2007	#3
expatchina Join Date: Mar 2007 Posts: 14	Both are the major components of search marketing. SEO helps your site achieve better results in organic searches for the keywords you optimize for, pay per click on the other hand help lists your site in the advertiser spots on search results pages or partners site.

09-30-2011	#5
RanChu Join Date: Sep 2011 Posts: 4	in my own simple way of understanding, is that SEO means having improved positioning in Search Engine searches (google, yahoo, bing, etc) of your targeted keywords without you paying for anything when the link of your site gets clicked. while in pay-per-click, you actually have to pay google or any search engines, to give you the top positions when people are searching for your keywords.

10-17-2011	#6
Asher ross Join Date: Oct 2011 Posts: 19	Hi, I would like to give my vote to SEO because people all around the world prefers organic results generated by Google and gives it first priority rather then PPC.

10-17-2011	#7
JamesWright Join Date: Sep 2011 Posts: 5	SEO is a search Engine optemization which keep the website at top level. it improve its visibility.

10-30-2011	#8
Hotspot85 Join Date: Sep 2011 Posts: 31	Yes,I agree SEO is really a good optimizer..

07-13-2012	#9
Steve Smith Join Date: Jul 2012 Posts: 16	The first being 'PPC' and the second being 'SEO'. As these are both acronyms they can be fairly impenetrable to the layman.Both of these options have strengths and weaknesses. While PPC has a more immediate effect, it is limited to the amount of money you put into it; whereas SEO has the potential to generate massive amounts of self-perpetuated traffic for a short amount of money with a little bit of luck. SEO works by optimizing the structure and content of a Web page for a set of determined keywords so that it is viewed as reputable and valuable by the search engines. SEO also relies on maximizing the quality and quantity of incoming links to your site. PPC (specifically Google AdWords) works by establishing a set of keywords and then building an ad using optimizing for those keywords that links back to your site.