Reciprocal ADS?

[DirectorySEOWeb]

I've been looking at what other directories are doing so as to figure out the best way to structure mine.

One trick I just noticed: In lieu of requiring a site with a reciprocal link back to the directory itself, a handful of directories are now insisting submitted sites add a link to THEIR sponsor.

Example: http://www.bestbusinessdirectory.com/suggest.php?action=addlink&catid=6

I find this quite interesting... it seems to offer the potential to trade off the traditonal attempt at building page ranking through having lots of links, for a more immediate revenue of being paid for getting an ad deployed.

Q1: Anyone have more information on this system? I assume there's an organized advertising system behind it, because another directory I examined offered you the choice of three different sponsors.

Q2: What sort of results does it deliver? I'd be worried about selling off your directory's long-term viability by not building links to the directory itself.

Q3: Can this be done with eSyndiCat?

[subseo]

Q3: there was some discussion around this I'm sure, but don't remember the outcome, try the search function

As for the rest:
In 99% of the cases, I will be happy to bet anything, both sites are owned by the same person. This person manages eg. a Coupons website. They want to build links to it. So they come up with a random general directory project, and they will only include other people's links in it if these will link back to their Coupons site.

[Vincent Wright]

Yes, this is something called 3 Way Linking. Check this thread:
http://www.esyndicat.com/forum/about6395.html